PFI
Designing a visual identity, website, and custom font for a network of adult care homes, Partners for Independence.
Scope
Client
Location
Bringing heart and humanity to a sterile healthcare industry.
Partners for Independence (PFI) is a network of care homes supporting adults with disabilities. The challenge is that typical brands in the healthcare industry often feel cold and sterile.
Our goal was to create a brand full of personality, warmth, and humanity—a brand that feels like a home away from home, not a hospital.
Coloring outside the lines of healthcare branding.
A brand that feels like home.
We delivered a complete visual identity, website, and flexible design system to give each of their homes a unique touch while maintaining a consistent brand, reflecting the same care, comfort, and welcoming energy as PFI itself.
