Benchside Burritos is a Berlin-based pop-up serving authentic Mexican flavors, celebrating tradition and community through every bite. The name is inspired by the idea that you don’t need a fancy restaurant to share a meaningful meal — sometimes, a simple bench will do.
HANDCRAFTED AND HUMAN
Our objective was to create a visual identity that reflects the brand’s commitment to handcrafted ingredients and its mission to foster human connection through food.
THE BENCH AS A SYMBOL
We explored hand-drawn bench illustrations paired with custom typography. Using rusted nibs and loose paint strokes, we focused on capturing rich textures and expressive lines to convey a sense of humanity and craft.
A COHESIVE BRAND SYSTEM
We delivered a cohesive brand system that included primary and secondary logos, an icon set, typography and color palette, and business collateral.
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