Benchside Burritos
Designing a visual identity for a Berlin-based burrito pop-up as authentic and heartfelt as the flavors of their food.
Scope
Client
Location
A brand built on craft and connection.
Benchside Burritos serves authentic Mexican food in Berlin, celebrating tradition and community with every bite. The name reflects the idea that a simple bench can be enough to share a meaningful meal.
We translated Benchside’s values—tradition, care, and connection—into a visual identity that feels handmade, approachable, and grounded in real human stories, just like their food.
Desiging a handmade identity inspired by handmade ingredients.
We leaned into expressive, hand-drawn elements from benches sketched in ink to custom typography crafted with rusted nibs and loose brush strokes. The result is a textured, human-first identity that celebrates craft and handmade as part of the story.
Delivering a design toolkit for telling their story.
We delivered a full design system, including primary and secondary logos, icons, curated typography and color palette, and printed collateral—giving Benchside everything they need to show up consistently, wherever the bench may be.
