BENCHSIDE BURRITOS Visual Identity





OVERVIEW

Benchside Burritos is a Berlin-based pop-up serving authentic Mexican flavors, celebrating tradition and community through every bite. The name is inspired by the idea that you don’t need a fancy restaurant to share a meaningful meal — sometimes, a simple bench will do.
Phase 01: Discovery



HANDCRAFTED AND HUMAN

Our objective was to create a visual identity that reflects the brand’s commitment to handcrafted ingredients and its mission to foster human connection through food.
Phase 02: Design



THE BENCH AS A SYMBOL 

We explored hand-drawn bench illustrations paired with custom typography. Using rusted nibs and loose paint strokes, we focused on capturing rich textures and expressive lines to convey a sense of humanity and craft.
Phase 03: Launch



A COHESIVE BRAND SYSTEM

We delivered a cohesive brand system that included primary and secondary logos, an icon set, typography and color palette, and business collateral.



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