Blue Forty is a full-service architectural firm with projects ranging from small scale products to urban scale infrastructure. Rose Garden was asked to design a visual identity and website that differentiates Blue Forty from its corporate competitors in the architecture industry while embodying professionalism.
Our solution was to create a brand identity that represented their work hard, play hard attitude that separated them from the corporate standard.
“Blue Forty” is a nod to the founder’s family air conditioning business. A “blue collar” industry with forty hour work weeks. The logo is inspired by a blue collar worker’s name stitched on classic work shirts.
“Blue Forty” is a nod to the founder’s family air conditioning business. A “blue collar” industry with forty hour work weeks. The logo is inspired by a blue collar worker’s name stitched on classic work shirts.
The interactive website embodies the brand’s playfulness and professionalism with motion and clean UX/UI design.
The interactive website embodies the brand’s playfulness and professionalism with motion and clean UX/UI design.
We worked with the Blue Forty team to launch a fully responsive web experience that translates effectively across desktop, tablet, and mobile.
We worked with the Blue Forty team to launch a fully responsive web experience that translates effectively across desktop, tablet, and mobile.
