Larry June is a rapper from San Francisco who has built an iconic brand around his music, healthy lifestyle, and role as a father. We designed music video title graphics, merch concepts, and animations to bring a fresh dynamic to the visual identity of Larry’s brand.
Music video graphics for a standout single
We created title graphics for Larry’s track Smoothies in 1991, drawing visual inspiration from the neon signs of San Francisco’s North Beach as a nod to the city’s legacy of iconic gentlemen’s clubs and late-night culture. The result is a bold, retro-tinged intro that sets the tone for the song’s smooth, nostalgic energy.
Illustrations brought to life through animation
We designed a series of merch concepts that pull directly from Larry’s world. Think oranges, smoothies, and that signature clean lifestyle. Each illustration was developed with animation in mind, giving the visuals added movement and presence across digital and physical formats.
Visual identity for a collaborative album
San Francisco rap moguls Berner and Larry June teamed up for their joint album, Cooks & Orange Juice. We developed a graphic package inspired by the album’s themes and the artists’ shared roots in San Francisco, featuring nods to local landmarks. The final toolkit included custom illustrations, typography, and iconography for an album release merch capsule collection.
RELATED PROJECTS
ANHEUSER-BUSCH — BRAND ACTIVATION
PARTNERS FOR INDEPENDENCE — VISUAL IDENTITY & WEBSITE